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Strategy and Research​

We carefully analyze our client's goals, target audience, and current market trends. Using valuable data and insights, we uncover opportunities and chart a creative direction that aligns perfectly with their objectives.​

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Concept creation

By fostering a collaborative atmosphere, we encourage the emergence of innovative and one-of-a-kind concepts. Through a perfect blend of creativity and data-driven thinking, we refine and shape concepts that powerfully convey the client's message.​

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Execution and Optimization​

We create top-notch visual and written content, blending design, copywriting, and multimedia elements. Along the way, we closely monitor performance metrics and user feedback to fine-tune our creative output. This iterative approach guarantees impactful campaigns.​

Creative - Case Study

CLIENT: Samsung

MARKET: Serbia

CREATIVE SOLUTION & COMMUNICATION CHANNELS​

In March 2021, Samsung launched the new Galaxy A series. The new A series with an awesome screen, an awesome camera, and a lasting battery, all made to inspire everyone to develop creativity and passion. The idea was to encourage Generation Z to create content and gain confidence. So, we created an Instagram filter with motivational messages inspired by Galaxy A series values. We challenged our target group to confidently show their talents with the opportunity to use our filters.

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Scope Of Work & Team

Strategy & operational work:

  • Identify insights about Gen Z habits and needs​
  • Creating KV, headline message and strategy, and IG filter production​
  • Communication and collaboration with influencers​

Our team consists of:

  • Digital Advertising Manager
  • Account Manager
  • Creative Strategist
  • Graphic designers
Impressions
1.5M

Social Campaign​

AVG Reach
907K

Social campaign

Impressions
163K

Instagram Filters

Creative Case Study

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